Increasing your brand visibility is very vital if your brand engagement rate must grow. And now, social media is very accessible and open to all. As an institution or an organization or even a business, it is vital to get acquainted with the use of social media to manage your online community as this will enable the growth of your brand. You must ensure quality content is curated at timely intervals in order to put your brand out there to your target audience. Try to understand your audience and get a suitable social media handle for your brand. Facebook could go for a casual audience while Twitter will go with an engaged audience, moreover LinkedIn will go with professional audience, so just understand your buyer or client and you will get it right
2.Get a Google business profile
A lot of institution or organizations have social media handles but neglect the effect of a google business profile. To those who have this, good, and you can see the impact it has had on your brand. Google Business profile incorporate google maps and reviews which enables your customers and client to be able to locate you onsite and also get more information on the value you deliver. Do not neglect this feature to increase your brand visibility. Visit www.googlemybusiness to get started
3.Optimize all social media accounts to be streamlined
When you have a lot of social media handles, it is expedient to ensure that they are all tailored to uniform. Do not have X profile on Facebook and have Y profile on TwitteX as this will give skeptical remark of your brand to your target audience thereby hampering authenticity. If your brand color is yellow and black endeavor to give that to all social media platforms with the same Bio and the same website with the same email address. An organized brand GIVES AN oriented image to the public
4.Follow and like relevant handles in your niche and interest
You see one think in social community, it is not just to have profiles and rest and expect to sell your brand especially if you are a up and coming brand. In the digital world, you are not alone. Know this “someone you do not know knows something that you do not know”. So now, if you just get into the social space without following those who have been there before you but still maintaining your brand concept, your brand’s progress will be slow. Most brands which scale today just did copy work. How? They saw what another brand did and they had another idea that will make the solutions easier to people and they acted on that, so, be open to new knowledge, engage with the community and share your ideas where necessary. When savaged, not feel defensive but state your reasons while being open to criticism
5. Join an engaging community (discord, Reddit, slack) in your field
Aside from following and liking relevant brand and content respectively, it is essential especially as an individual brand to join community that will major on brand development. A community will give you that sense of belonging to follow your passion and drive you to your goals. A community will ensure joint growth, feedback and areas of improvement. When you join a community online through spaces like your interest it will give you the ability to harness the power of shared efforts. Join one today, Ask Google
6,Do not just engage on post, chip in intriguing comment showing professionalism
When decided to give a comment on certain post, endeavor to show professionalism to your brand and leave criticism for others. This will help your brand in the long run and to avoid regrets. Comment with facts and opinions that will help the complaint of others. Avoid hate speech that will portray from your brand image. This is necessary. If possible, do not comment.
7.Write engaging – Post relevant contents
Do not just be a consumer, be a producer. How enlightened will you be if you keep on reading without writing. The ancient book says,” it is more blessed to give that to receive”. Not that reading is not good though to write periodically will show that you are able to put down what you understand to another person to understand with you. This will open your mental capacity especially as an individual brand. And this is not just showing that you can write but it will help to increase your brand visibility and thereby gain the approval of the online community. Try this tomorrow. And as for the business brand, it is lawful to give a writeup about your brand so as to enlighten the public on what you offer and how it could solve problems. Writing helps in bringing brand visibility cannot be over stated. Moreover, not just writing text, infographics and videos should also be used to harness the power of giving out so as to talk more about your person or brand
8. Share your knowledge with a community
When given the privileged to be in a group of people and a complaint is raise or an idea is shared, as much as the information lieth in you unless it is sensitive, try to give it out because if this solves the problems of another, your brand image will be remembered for solving such problems and this will give positive reviews to your brand even without advertisement. This is good
9.Participate in open-source projects
Especially as a developer, it is optional to partake in open-source project depending on how you see it. Open-source project will always give acknowledgement and when you are acknowledged, it will talk more about your brand. Apart from developers, digital creators could also engage in open-source projects and contribute so as to share the glory. But for a business brand, your open-source project is to seek collaboration OR SPONSORSHIP or support to an even or even a project so as to put your brand out there to the public and your target audience. Once your brand resonates in the minds of others…like say, when we talk about Cement, we know Dangote, Foods, we know Chi, Technology we know LG, among others so if your brand could resonate to the audience like this, it will guarantee further growth but note that it is not instant.
10.Act less on entertainer and more on enlighteners
Let us talk action now. Entertainment might be good but do not make it your daily bread. Choose long term results over short term grand results. Whatsoever it will take to enlighten your brand (individual) like going to conferences and seminars and IMPLEMENTING what has been said that you found relevant will help to skyrocket your brand to the global level even with time and not chance. Keep on developing, failing, growing, progressing and learning new ways to scale your brand further. Trust the process!
11.Subscribe to industry insight to be up to date
If I may ask, what do you use your email for? To get job mails or what? Whatsoever, it is all good. However, could you know that you could subscribe to industry trends and information in your sector so as to get informed? In the absence of conferences and seminars, email newsletter is an effective way to learn. Those who write it see it as a passion just as I am writing to you now ad you who will read to get informed. You may see it as work to research for industry trends but fun to read them so, choose wisely
12.Create and optimize your webpage through keywords (SEO)
A website is a page that will give more information about your virtuality in your absence. Do not get bombarded – a website will just give more information about your brand. Now, if your webpage is not optimized how do you think it will convert clients to leads? So now, to attain these results, it is mandatory to make your webpage with relevant content and with quality JPEG image so as to enable seamless flow. Now, if your webpage is dull, as we all know that time is crucial, no one will be able to take their time on your webpage. Do enable to make your webpage easy to access and also to lead while not neglecting the ability of SEO optimized words
13.Submit email to key newsletter providers (MSME- Africa, Tech-Cabal)
There is no much difference between this and the other. It is just obvious that newsletters could be delivered on various format. Substack could also be used to give information so whatsoever way it will take you to learn from those willing to teach, ensure to do so. The price of knowledge is to pay attention
14.Get and optimize “My BING” (Microsoft)
Microsoft Bing is a platform on Microsoft that will make your social media handle accessible at one page and will talk more about your brand to your audience in text or texture. It is similar to a landing page but will ensure to give information about your brand with accessibility to other information (socials, mailbox and brand name)
15.Cross-engage on social platforms (share Medium writes to Facebook)
The vibe in brand visibility is not just to put an egg all in one basket but to be strategic. Ensure sharing of content from one platform to another. What is recommended it this Medium – Facebook, Threads – LinkedIn. This will help to cross engage audience on your various platforms as it will also help to increase your brand visibility. Not all people will have a preference over a popular social media handle, so to cross engage is to make your brand relevant in their consideration
16.Regard other profiles and pages and respect your space
Once again, the online space is not your compound, so endeavor to respect one’s privacy in order to avoid savage of your brand. As a business, if your identity seems to be tarnished, try as much as possible to address such situation quickly as this will give a plus on the loyalty to your brand. Avoid spamming on others spaces or profiles.
17.Be consistent with your brand image
Consistency in the long run usually pays. So, it is very expedient to ensure consistency with your brand logo, color, text, Bio and even target audience as this will give relevance to you audience. As a human, you cannot please all, so as a brand, keep your standards and serve the people in need. In times of results or no results, be consistent and do not compromise your identity.
18.Have a unique Gmail address with a recallable password
Today, Gmail is simple but not well known, common but very profound. We see people who have brands but going about with mail addresses like itz…@gmail.com. No sir! If your brand must excel in the digital space, you must learn to use unique mail address not just to have a usual Gmail address. This mail address will help customers and clients understand that your brand is unique and be able to channel complaints, queries and placement to the proper mail box. It will also help the brand to streamline operations. Proper mail will incorporate your brands name so as to portray transparency and show the stance of your brand. Now when it comes to password, most people are not well versed to recall passkey and might end up paying for it. If you have a brand, you should have a unique passcode that is well known to you so as to avoid disruption
19.Create, Connect and Collaborate
This is almost the summary of the whole article, try to create content on platforms and such that it will serve others and be of service to other sectors apart from your target audience. Learn to connect with like minds in your sector and outside your sector as no brand is an island. See how to make effective use of public gatherings and sell your identity (individual or organization). After connecting do not forget to implement by collaborating. Collaborate with value driven brands so as to propel your own brand. The mutual benefit is this – take for an instance your brand aids in coverage of an event, it will be well known by most people that your brand majors on this service and when they have such necessity, your brand will be a source of consult
20.Try local publicity
Know this now. If your brand is in London, no one in Nigeria will know about your business unless through the digital space. Now, before you do this, understand your target audience and do not try to pose online even when your brand is such that should start to serve the local community such as groceries, spare parts or even electronics, unless you would tend to venture into exports. Now as a brand which deals with software, it is still essential to ensure that your local audience has a strong attention to your brand if not, you will end up pleasing the online community in vain and if anything, which can happen now happens, what will your brand do? So, do not neglect the local audience
21.ONLY GOD – What soever your hand finds to do, endeavor to do it with diligence. Most of these might not work for you. You know yourself and you know what will go right for you. If it is not stated here, do it! In conclusion, what soever seems right, true, just, honest, virtuous, it will scale your brand. I do not know any other secret, so do this for now….
