The SME Growth Lab Africa (SGLAfrica) is a Digital Accelerator Program designed to empower business owners with digital skills, knowledge, mentorship and community events with the aim of transforming their businesses and drive economic growth.
The learning modules include:
Selling Techniques: In this module, participants will learn essential selling tips and ideas to drive sales, build relationships with customers, and increase their revenue.
Marketing Strategies: In this module, participants will be learning the fundamentals of social media marketing, strategies for personal branding, brand perception, and many more.
Financial Literacy & Management: In this module, participants will be learning all about cash management, budgeting, tracking, and securing funding for your small business.
Legal Counselling: In this module, participants will learn the importance of contracts for employees, vendors, and relevant stakeholders. Knowing your employment and labour law, privacy, and protecting the data of your clients.
Eligibility
Must be a business owner based in Africa.
Must be between ages 18 – 40 years.
Must be committed to attending the virtual sessions and group calls.
Eager to volunteer and participate in community sessions.
Benefits
Training on business acumen: sales, marketing, finance & legal.
Mentorship from business experts
Access to business resources
Exclusive access to community events
Certificate of completion
Strategic partnerships
24/7 support
Successful applicants will have the opportunity to participate in a 4-week intensive business training in May 2024. Application closes on April 23, 2024.
![Call For Applications: SME Growth Lab Digital Accelerator Program 2024 [Cohort 2]](https://msmeafricaonline.com/wp-content/uploads/2024/04/images-4.jpeg)
