OpenAI has expanded its multimodal AI offerings with the introduction of Sora, a text-to-video model now available to ChatGPT Plus and Pro subscribers. This move positions OpenAI to compete directly with Meta, Google, and Stability AI, who are also exploring similar technologies.
Video Creation:
Allows users to generate 1080p videos up to 20 seconds long.
Content can be created from scratch or by blending pre-existing assets.
Formats:
Offers flexible options: widescreen, vertical, and square.
Availability:
Accessible in most regions where ChatGPT operates, except for the European Union, Switzerland, and the United Kingdom.
Integration:
The tool is available at no extra cost for current subscribers.
Safety and Transparency Measures
Content Restrictions:
Prohibits harmful materials, including deepfakes and child exploitation content.
Metadata and Watermarks:
Videos include metadata marking them as AI-generated and feature visible watermarks by default.
Real Individual Uploads:
Limited functionality for uploading real individuals to prevent misuse; access will expand as safeguards improve.
Verification Tools:
OpenAI is developing systems to trace and verify the origins of Sora-generated videos.
Future Plans
Pricing Models:
OpenAI plans to introduce tailored pricing for diverse user categories starting in 2024.
Accessibility Goals:
Aims to make the technology widely available while maintaining responsible use.
With Sora Turbo, OpenAI is enhancing creative capabilities within its ecosystem while prioritizing safety and ethical use. This innovation further cements OpenAI’s position as a leader in shaping responsible norms for AI-powered content creation.
