MultiChoice has rolled out a new weekly subscription option for its DStv and GOtv platforms under the “Ka Weekie” campaign, giving Ugandan viewers more flexible and affordable access to television content. The initiative introduces short-term payment plans, allowing subscribers to pay for only seven days of service at a time, instead of being tied to the traditional monthly billing cycle.
According to the company, this change is aimed at easing the financial burden for customers facing economic challenges or inconsistent income flows. With the rising cost of living and limited disposable income for many households, the new offering gives customers the chance to enjoy entertainment and information without having to commit to a full month’s fee.
The DStv Lumba and GOtv Lite packages have been highlighted as the most affordable options in the new lineup, tailored to meet the needs of low-income earners and those who consume content in shorter bursts. These packages will feature essential channels, giving viewers access to news, local content, music, and general entertainment at minimal cost.
MultiChoice Uganda’s PR and Communications Manager, Rinaldi Jamugisa, explained that the “Ka Weekie” campaign was developed in response to feedback from subscribers who requested more flexible payment options. He emphasized that the initiative is part of the company’s broader strategy to innovate in line with market realities and to strengthen its connection with customers.
“This campaign shows our commitment to inclusivity and accessibility. By introducing a weekly subscription model, we are making it easier for more Ugandans to stay connected to the content they love,” he said.
The launch of these weekly plans is expected to widen access to digital television in both urban and rural areas, supporting MultiChoice’s mission of delivering affordable, quality entertainment to all. The company believes that this flexibility will not only retain existing customers but also attract new ones who were previously unable to afford the monthly subscriptions.
As competition in the digital TV space intensifies, MultiChoice’s move may set a precedent for other service providers in Uganda and across Africa to reconsider their pricing and subscription structures.
