Tech giant Google has announced the launch of a new Gmail feature called “Manage Subscriptions”, aimed at giving users more control over their inbox by allowing them to view, review, and unsubscribe from promotional emails and newsletters in one central location.
The feature began rolling out to web users on Tuesday, while Android and iOS users are expected to receive it from July 14 and July 21, respectively. According to Google, the rollout will be complete within 15 days for all users globally.
In a blog post introducing the feature, Gmail’s Director of Product, Chris Doan, said the tool addresses a common pain point for users overwhelmed by the flood of promotional content they’ve unintentionally accumulated over time.
“Daily deal alerts that are basically spam, weekly newsletters from blogs you no longer read, promotional emails from retailers you haven’t shopped in years , these can quickly pile up,” Doan wrote.
The new dashboard-style tool allows users to see all active subscriptions at once, sorted by the most frequent senders. It also shows how many emails a sender has sent recently, and gives users a one-click view of all emails from any particular source. If a user chooses to unsubscribe, Gmail will automatically send an unsubscribe request to the sender, removing the need to manually dig through emails or visit external unsubscribe pages.
To use the feature, users simply need to click the menu bar in the top-left corner of their Gmail inbox and select “Manage subscriptions.”
The update expands Gmail’s previous unsubscribe options, which only allowed users to opt out from individual emails. Now, with a single dashboard offering broad visibility and control, the new feature is expected to significantly reduce inbox clutter.
The tool will be available to all Gmail users, including those on Google Workspace, Workspace Individual, and standard personal Google accounts.
For professionals, freelancers, and small business owners who rely heavily on email, this upgrade could be a major productivity booster—offering a smarter, faster way to manage email overload.
The announcement comes on the heels of Google’s recent decision to increase the price of its Google One subscription service in Nigeria. In a notice sent to subscribers, the company said the monthly fee will rise from N1,200 to N1,900 starting March 28, 2025. Google One offers users expanded cloud storage and integrated management across Gmail, Google Drive, and Google Photos.
As Google sharpens its tools to improve user experience and monetisation, the new “Manage Subscriptions” feature underscores a growing emphasis on giving users cleaner, more manageable digital environments.
