Leadway, a leading non-banking financial services and wellbeing provider in Nigeria, has launched Media Dash 3.0, an initiative aimed at empowering young Lagos-based SMEs by providing them with a platform to showcase their products, connect with new customers, and gain visibility to scale their businesses.
The two-day initiative, scheduled for Saturday, 27th December to Sunday, 28th December at L’eola Hotel, Maryland, Lagos, will feature brand showcases, vendor exhibitions, SME spotlights, live music, youth engagements, and a dedicated kiddies’ corner. This setup is designed to create a vibrant, interactive environment where entrepreneurs can network with potential clients, partners, and other stakeholders.
Leadway’s CEO, Olusakin Labeodan, explained that Media Dash 3.0 builds on previous editions by going beyond media campaigns to deliver an immersive lifestyle and community brand experience. SMEs participating in the initiative will benefit from free exhibition space, marketing support, and exposure to a wider audience, helping them increase sales, reach, and brand recognition.
“This initiative aligns with our commitment to supporting Nigerian SMEs. By providing entrepreneurs with practical tools and platforms, we are helping them overcome visibility challenges, expand their market reach, and strengthen their businesses,” Labeodan said.
Applications for SMEs interested in participating are being accepted through Leadway Holdings’ official Instagram page, giving small businesses the opportunity to leverage the initiative for growth and sustainability.
Media Dash 3.0 is part of Leadway’s broader strategy to empower Nigerian entrepreneurs, enhance financial and market inclusion, and promote a culture of business resilience and innovation.
