ALX Nigeria is once again proving that when African talent meets opportunity, extraordinary things happen.
In a celebration of innovation, resilience, and ambition, ALX officially launched its 2025 Ventures Incubator Cohort, an elite group of startup founders selected from across Nigeria, while premiering the grand finale of the pan-African Do Hard Things Challenge at its Lagos hub.
From tech entrepreneurs solving local challenges to creatives building global solutions, ALX is backing the bold and laying the foundation for them to thrive.
Speaking at the event, Ruby Igwe, Country General Manager at ALX Nigeria, emphasised the organisation’s mission:
“The launch of the ALX Ventures Incubator is proof of our unwavering commitment to building the infrastructure for African innovation to thrive. We witnessed incredible potential at our Founder Academy, and this next step ensures that promising startups receive the support they need to grow into high-impact ventures. It’s about translating potential into lasting impact.”
The ALX Ventures Incubator provides graduates of the Founder Academy with intensive mentorship, access to investors, and the resources needed to scale sustainable businesses that will help shape Africa’s future.
These startups are powered by the same spirit that drove the Do Hard Things Challenge—a bold initiative where ALX traveled across eight African cities in search of the continent’s most inspiring entrepreneurs.
The final stop of the challenge was Mauritius, where top finalists pitched their ventures in a high-stakes finale, streamed live to the Lagos tech and media community.
“The Do Hard Things Challenge embodies the spirit we cultivate at ALX: resilience, ambition, and the courage to tackle complex problems,” said Joshua Ebinabo, ALX Ventures Country Entrepreneurship Development Manager. “Showcasing the finale from Mauritius here in Lagos connects our local innovators to the broader African story. It inspires our learners, reassures parents about the future of tech, and shows business leaders the investment-ready talent right here in our ecosystem.”
The event brought together founders, business leaders, creators, and media influencers—an electric gathering united by a shared vision: to empower Africa’s brightest minds to build global solutions from within the continent.
Whether you’re a startup founder seeking to scale or a dreamer searching for your big break, ALX continues to be a launchpad for Africa’s digital and entrepreneurial revolution.
