Digify PRO Online Cohort 4.0 will be an intensive self-paced Digital Marketing training program facilitated by Digify Africa supported by Meta. In each Cohort, the program equips smart Nigerian Graduates with key skills to enter the digital workplace. Our end goal is to inject the Nigerian marketing communications industry with well trained Digify PRO graduates who bring with them a new burst of energy and critical cutting edge skills.
The Digify Pro program is self-paced and entirely virtual allowing for flexible learning that fits any schedule. The teaching blends theoretical and practical skills, including weekly assessments, live briefs, and guest lectures, to help participants develop a holistic understanding of digital marketing.And is delivered by expert trainers who guide and support participants throughout their learning journey.
The program is tailored to industry needs and is constantly updated to meet the digital marketing industry’s changing demands, making it one of the most trusted skills pipelines for digital talent. Many of the Digify Pro alumni have been able to launch successful careers at leading companies such as Wunderman Thompson, VML, Meta, and Primedia, with many venturing into business as freelancers.
Course Topics
Introduction to Digital Marketing
Discover how digital marketing varies from traditional marketing, and the career opportunities in this field.
Introduction to Social Media
Shift your focus from posting for fun to sharing for brands. Get a first look at how social media analytics work, how to report key metrics and manage an online community.
Digital Strategy
Learn strategy frameworks that you can apply toward content development, creation, platforms and influencers.
Introduction to Content Marketing
Harness the power of online story-telling. Learn how to generate content ideas, amplify your success with SEO and launch email campaigns.
Paid Advertising
How does paid marketing differ from organic content creation? Get the answer in this course, and learn key principles of Facebook and Google Advertising.
Data Led Decision Making
Let’s talk numbers! Discover how to use qualitative and quantitative data tools to improve your digital strategies.
Introduction to eCommerce
How can you sell products and services online? Learn how to create an online store and help customers discover your offerings.
Website Content Management Systems
Dip your toe in website creation. Learn how to navigate the WordPress dashboard, and create pages and posts. Understand website SEO and UX/UI design.
Craft your Career
Learn how to practically use AI tools in the workplace or business to enhance your digital skills.
Application Procedure:
Follow these simple steps to kickstart your digital marketing career:
1. Complete a simple registration
2. An Assessment on the Digify Pro Online App
Please note applications for cohort 4.0 are open to only Kenyan and Nigerian residents.
