MTN Nigeria on Wednesday officially kicked off a new campaign called MTN Pulse ‘Blow My Hustle’.
The mobile operator has different programs it has rolled out in the past (MTN Foundation) to support Nigerians, but the ‘Blow My Hustle’ campaign aims to select 100 small existing businesses and new business start-ups that will undergo mentorship and training. However, only 20 businesses will qualify for the grant.
Speaking at a press conference in Lagos, Adia Sowho, Chief Marketing Officer, MTN Nigeria, said the campaign signifies that MTN has a passion for young people that aligns with its aim to connect.
According to Adia, young entrepreneurs in Nigeria between 18 and 36 years go through the pain of raising funds for their businesses, and “this is something we are trying to solve in our capacity through the “Blow My Hustle” Initiative.”
She said 20 people will walk away with cash and training worth N68 million (N68,000,000) to take their hustles to the next level, while business grants, training, and data are available for all entries that reach the final stage.
The MTN Pulse ‘Blow My Hustle’ engagement is put together to showcase the ingenuity of young promising entrepreneurs in Nigeria as well as empower them in a fun and entertaining way.
