Complete the application form prior to December 7, 2020 including as much information as possible to help us understand why your business should be included in the Collaborative Greenhouse Accelerator.
The Greenhouse Accelerator is a 6-month program where up to 10 innovators will be selected and paired with a PepsiCo mentor team. The team will be challenged to demonstrate collaboration and measurable progress, based on a mutually developed action plan. Companies will have access to subject matter experts, resources and a curriculum of business and training modules, and will also be able to collaborate with other participating companies. Companies will benefit from PepsiCo research & development experience as well as perspectives on business models, product development, science & regulatory practices, market activation and other disciplines.
Participating companies and their mentors will plan and execute an initiative using a $20,000 grant to demonstrate collaboration and tangible results in an entrepreneurial fashion. An evaluation committee made up of a third party adjudicator, PepsiCo business units and PepsiCo External Innovation team will award a $100,000 prize to one winning company based on the company’s progress, level of collaboration and effective use of the $20,000 grant.
Up to 10 participating companies will be required to participate in three events:
Greenhouse Accelerator virtual kick-off and orientation event on January 13, 2021.
A virtual mid-term event to share progress updates on or about March 24, 2021.
A virtual final program graduation event and final $100,000 grant recipient announcement celebration on or about June 16, 2021.
The program is open to food & beverage, ingredient, technology & service entrepreneurs with a market-ready health and wellness product. The product should be a viable proof of concept with in-market results & validation and not be in direct or indirect competition with PepsiCo or any of its products.
The program is open to companies and individuals aged 18 or over at the date of entry. Immediate family members (regardless of where they reside) and/or persons living in the same household, whether or not related, of employees of PepsiCo, Inc, its parent, subsidiaries, affiliates, and advertising and promotion agencies and any third party companies associated with the program are not eligible to participate.
An independent adjudicator will initially assess entries to determine eligibility for the program and then a selection committee made up of industry food and investment experts and PepsiCo professionals will evaluate submission based on the following:
All participating companies will be required to sign a Greenhouse Accelerator Participation Grant Acceptance Agreement. The $20,000 grant comes with ‘no strings attached’ except that it may not be used to pay debt or bonuses. The $100,000 prize also carries similar restrictions.
