Closeup, a leading oral care brand known for promoting fresh breath and confidence, has unveiled a new campaign titled “Closer Is Better.” The initiative is designed to inspire young Nigerians to embrace self-expression, build confidence, and connect more openly in their daily lives.
According to the Marketing Manager of Closeup, Twumasi Elvis, the campaign is more than a marketing effort it reflects the brand’s commitment to becoming a cultural ally for youth. “Young Nigerians today are not only seeking products, they are seeking brands that reflect their values of self-expression, confidence, and connection. Closer Is Better was designed to meet that need by creating a community where they can show up as their authentic selves without fear or judgment,” he said.
The campaign rollout features a wide network of influencers and creators drawn from Nigeria’s vibrant youth culture. Closeup recently hosted an interactive influencer briefing with demo sessions and creators’ pods, sparking collaboration and creativity around the theme of closeness.
The diverse lineup includes popular content creators such as Crispdal, Purple Speedy, Ocean Vibes, Shank Comics, Asherkine, Taaooma, Kunle Remi, Bimbo Ademoye, DJ Abba, Folagade Banks, Tobe SZN, Hauwa, Sheggz, Bella, Najib Yusuf Saleh, Victoria Uvo, and many others. These influencers will share stories, content, and challenges that encourage young people to love louder, speak boldly, and connect without hesitation.
Closeup describes the campaign as rooted in the belief that “fresh breath is freedom,” giving young Nigerians the courage to express themselves without second-guessing. The brand says the influencers’ contributions will provide practical tips, fun examples, and relatable content to show that closeness does not have to feel intimidating.
“Confidence attracts, connection sustains, and ultimately, being closer in every meaningful way is what strengthens relationships,” Elvis added.
