Credo by eTranzact has deepened its presence in southern Nigeria with a grassroots digital payment campaign targeting micro, small, and medium enterprises (MSMEs) in Port Harcourt, Rivers State.
The initiative, which took place across three major markets—Garrison Computer Village, Rumukalagbor Market, and Rumuomasi Market—aimed to help informal retailers shift from cash-based transactions to secure, traceable digital payment systems.
Organised in partnership with Eligbam City, the multi-day roadshow featured live demonstrations, onboarding sessions, and business support workshops. For many participants, it was their first direct experience with digital point-of-sale tools and automated reconciliation systems.
Product Marketing Manager for Credo, Omokorede Amund, said the goal went beyond technology deployment to fostering long-term trust. “We are not just building a payment solution, we’re building confidence in the future of small businesses,” she said.
The campaign addressed persistent concerns from small traders about transaction safety, settlement delays, and the usability of digital platforms. By engaging directly with business owners, the Credo team aimed to simplify the onboarding process and provide practical answers.
“Port Harcourt is full of hustle and innovation; this roadshow allowed us to meet business owners where they are and demonstrate practical ways they can benefit from digital payments,” Amund added.
To further drive adoption, Credo hosted a raffle draw offering WiFi routers, cash prizes, and business tools; delivering immediate incentives for participation.
For many MSMEs, the experience marked their first hands-on exposure to a payment platform built with small-scale businesses in mind. The campaign signals a growing shift among fintech providers toward more direct engagement with informal market economies, focusing less on ads and more on impact at the grassroots.
