Over 500 customers of Ecobank Nigeria have won a total of N42 million in cash prizes through the bank’s Super Reward ‘Millionaire Geng Promo’, a savings initiative designed to encourage financial discipline among Nigerians.
At the grand finale held at the bank’s headquarters in Lagos on Friday, Ecobank revealed that the promo, which ran from July 1 to December 31, 2024, rewarded customers through monthly, quarterly, and grand prize draws.
The promotion saw winners emerge across four regions— FCT & North, Lagos, Midwest/South-West, and South-South/South-East—with a total of 520 customers receiving N50,000 each in monthly draws. In the quarterly draws, 16 customers won N500,000 each, while four lucky winners walked away with the grand prize of N2 million each.
The draws were conducted transparently, with representatives from lottery regulatory bodies in attendance to ensure fairness.
Speaking at the event, Head of Consumer Banking, Adeola Ogunyemi, expressed delight at the strong participation in the promo. She highlighted the bank’s commitment to encouraging savings, especially among Nigerians in rural and semi-urban areas.
“In the last six months, we’ve seen a tremendous response from our customers,” Ogunyemi stated. “People are becoming more conscious of the importance of saving. No matter how much you earn, it’s never enough. You have to discipline yourself. It’s not about how much comes in, but how much you can retain.”
Head of Consumer Segments & Products, Victor Yalokwu, further emphasized that the initiative was part of the bank’s broader strategy to promote financial inclusion.
“Our goal was to cater to the mid-to-low or mass-market segments,” Yalokwu explained. “While we have initiatives for high-net-worth individuals and affluent customers, this promo was designed to reach everyday Nigerians and encourage them to build a savings habit.”
Ecobank’s savings promo reflects the growing push by financial institutions to promote a savings culture among Nigerians. With many citizens struggling to set aside money due to economic challenges, initiatives like this provide an incentive to develop long-term financial discipline.
The success of the Super Reward ‘Millionaire Geng Promo’ suggests that more Nigerians are beginning to see the value of structured savings, and with similar initiatives, the banking sector could play a crucial role in enhancing financial stability across the country.
As Ecobank looks ahead, customers can anticipate more reward-based programs designed to encourage prudent financial habits while fostering loyalty among account holders.
