The return of the historic Lagos Fanti Carnival has brought more than just music and dance to Lagos Island—it has provided a significant boost to small businesses, artisans, and creative entrepreneurs. Governor Babajide Sanwo-Olu, who attended the vibrant event, referred to it as a “powerful reconnection to our roots” and a celebration of the city’s rich Afro-Brazilian heritage.
The Fanti Carnival, which traces its origins to the 1800s, was introduced by Afro-Brazilian returnees and has been known for its colorful costumes, samba rhythms, and cultural artistry. This year’s edition showcased a variety of attractions, including an Afro-Brazilian food showcase, a heritage art exhibition, and a grand street parade, drawing large crowds and creating valuable trading opportunities for local vendors, food sellers, fashion designers, and performers.
Beyond the celebration of culture, the carnival also highlighted the economic potential of heritage tourism in empowering micro-businesses and stimulating local economies. Many entrepreneurs experienced increased sales and visibility as both tourists and residents flocked to the event.
The event underscored the importance of preserving cultural festivals—not just for their historical significance, but as a sustainable means of livelihood for creatives and small businesses in Lagos. The Fanti Carnival has demonstrated how such cultural events can act as catalysts for economic growth and offer a platform for entrepreneurs to thrive within the city’s vibrant heritage tourism sector.
