The resounding call for support of women-led Small and Medium-sized Enterprises (SMEs) and nascent start-ups reverberated through the corridors of Nimbus Media, In a determined stride towards fostering growth and gender parity within the entrepreneurial landscape, the Chief Executive Officer of Nimbus, Wale Adegoke, unveiled the agency’s resolute commitment. This declaration unfolded during the unveiling of the 2022 Impact Report, an unveiling that spotlighted remarkable accomplishments stemming from the Nimbus Aid Project. As a flagship Corporate Social Responsibility (CSR) initiative, the Nimbus Aid Project stands as a testament to the potency of targeted empowerment efforts.
Adegoke’s unveiling underscored the nuanced significance of directing support towards SMEs, all the while championing a collaborative selection process fueled by the prowess of digital platforms. Emanating from its inception in 2016, the Nimbus Aid Project has, with unwavering dedication, furnished marketing support and crucial market penetration avenues to 13 noteworthy organizations. Among these enterprises, 11 are compellingly women-led, amplifying the initiative’s profound gender-centric focus.
“2022 witnessed the Initiative bestowing a staggering N20 million worth of advertising support upon 10 promising women-led SMEs and burgeoning startups across Nigeria…” Adegoke announced.
Catalyzed by these relentless endeavors, the impact reverberated across the dynamic landscape of Lagos, the bustling economic nucleus of West Africa. Adegoke elaborated, “These commendable efforts led to over 2.8 million unique advert views cascading across high-traffic locales within Lagos.
Adegoke candidly unraveled the core ethos underpinning the Nimbus Aid Project. He shared, “Nimbus Media Ltd firmly believes that businesses wield the formidable responsibility of sowing positive seeds within society. The Nimbus Aid Project is a tangible embodiment of our commitment to give back, transcending rhetoric to effect transformative change in the lives that seek it most urgently. Through this initiative, we wholeheartedly engage in the noble mission of empowering communities and kindling economic avenues.”
He continued, “The Nimbus Aid Project’s impact transcends the realm of mere marketing support. The project’s ripples have embraced community development, enriched access to essential services, and fortified economic resilience, nurturing organizations that function as vehicles of education, empowerment, and enablement.”
Adegoke passionately added, “Our strategic focus on women-led businesses constitutes a compelling stride towards dismantling barriers and heralding gender equality within the realm of entrepreneurship. This emphasis bolsters a resounding clarion call, inspiring women to ascend leadership echelons and steer the ship of economic advancement.”
Among the cherished beneficiaries, Oluyemi Orija, Managing Partner at HeadFort Foundation, hailed the Nimbus Aid Project as a transformative game-changer for aspiring businesses. Orija fervently expressed, “The Nimbus Aid Project extends an invaluable platform to catapult businesses into the spotlight. Securing this grant possesses the innate power to reshape the trajectory of an enterprise, strategically navigating it towards uncharted horizons and novel communities.”
Adegoke articulated the Nimbus Aid Project’s resolute trajectory towards broadening its spectrum of support for SMEs and non-profit organizations. Powered by synergistic collaborations with like-minded partners, media entities, and the public sector, the project aspires to flourish. With substantial advertising support as its cornerstone, the initiative ardently seeks to cultivate economic prosperity, invigorate entrepreneurship, and fervently contribute to Nigeria’s holistic development.
In summation, the resplendent unveiling of the 2022 Impact Report and the Nimbus Aid Project underscores a resonant symphony of empowerment, collaboration, and transformative change. This visionary initiative’s seeds sown today promise a bounteous harvest of entrepreneurial prowess, gender equality, and socio-economic growth tomorrow.
