Women’s empowerment platform, Queen Moremi, has unveiled a major initiative to provide free public relations training to 5,000 Nigerian female SME founders in 2026, a move aimed at strengthening visibility, communication and brand positioning for women-led businesses operating in an increasingly digital and AI-driven economy.
The initiative comes at a time when small and medium-sized enterprises remain the backbone of Nigeria’s economy. Data from SMEDAN and the National Bureau of Statistics show that SMEs account for about 96 per cent of all businesses in the country. Women play a growing role within this ecosystem, leading more than 41 per cent of micro-businesses and roughly 32 per cent of MSMEs nationwide. Recent data also points to sustained momentum, with a 2024 report recording a 14.29 per cent increase in women-led businesses despite economic pressures.
Across Nigeria, women entrepreneurs are active in sectors ranging from retail and agriculture to fashion, beauty, food processing, logistics, wellness and professional services. In many communities, they form the economic backbone, driving household income and local employment. However, while participation continues to rise, visibility remains a persistent challenge for many women-owned enterprises.
In today’s crowded digital marketplace, Nigerian SMEs compete daily for attention across social media platforms, e-commerce channels and local markets. The rapid rise of AI-powered content, automated advertising and advanced branding tools has widened the gap between businesses that can communicate compelling stories and those that cannot. Many women entrepreneurs, particularly those running small or bootstrapped ventures, face limited access to PR knowledge, weak media networks and the high cost of professional communication services.
Queen Moremi’s free PR training programme is designed to address these gaps by equipping female founders with practical skills to communicate their value more effectively. The training will focus on helping participants tell authentic brand stories tailored to the Nigerian market, navigate media engagement, improve digital visibility, and use emerging AI tools to strengthen customer engagement and trust, with the broader goal of improving profitability and long-term sustainability.
Speaking on the initiative, the founder of Queen Moremi said Nigerian women are building some of the most resilient and innovative businesses in the country, but often remain unseen within their target markets. She noted that in an era where digital presence can determine whether a business survives or scales, entrepreneurs need more than hard work. According to her, strategy, storytelling,and confidence in visibility are now critical tools for growth, and the programme is structured to help women-owned SMEs unlock these advantages in 2026 and beyond.
Beyond individual businesses, increased visibility for women-led enterprises has wider economic implications. As more female founders strengthen their brands, they contribute to job creation, local value chains, and community development. Industry observers note that equipping women with PR and communication skills is not only a business intervention but also a long-term investment in Nigeria’s economic resilience.
Applications for the programme are expected to open ahead of 2026, with further details available through Queen Moremi’s official platforms.
