Rising prices and reduced purchasing power have already had a major impact on consumer behavior and dealt a blow to business profitability.
Therefore, planning sales and end-of-year promotions in such an economic environment requires careful consideration and strategic thinking.
As the end-of-year approaches, businesses are getting ready to roll out their promotional packages, leaving small business owners in a state of dilemma on how to maintain a competitive edge despite the inflation.
This edition with Adanne Uche, CEO, Ady’s Agro Processing Ltd, highlights the answer to the question: SHOULD WE DO DISCOUNTED SALES IN A SEASON OF INFLATION? This is a MUST-watch session for all entrepreneurs!
