Author – Olusanya Tolulope
How To Scale As A Small Business
1. Know Your Business Goals and Purpose
Goals help track your progress, motivate you to do more, and keep you accountable for success. To scale, keep yourself and your team up to date with business goals that clearly illustrate what to target.
2. Develop a Business Plan
Think of your business plan as a map that directs your internal processes and spending towards a goal. A business plan helps you see the big picture, scale systematically, and reduce your risk of failure.
3. Establish Your Team
Your team members play a pivotal role in scaling your business efforts. As you scale, hire new employees whose values align with your company culture. Your new hires will use their skill set and work with enthusiasm to help you scale.
4. Improve the Quality and Consistency of Your Product
Whenever scaling, many small business owners focus on other functions and forget one vital aspect: product quality. To scale successfully, improve the product quality. Standardize your production processes to ensure your products are uniform and consistent across all batches.
5. Connect With Your Customers
For efficient scalability, communicate with your customers. Social media is an excellent way to engage your current and new customers. You can also use new media like podcasts and webinars.