The Internet Corporation for Assigned Names and Numbers (ICANN) has introduced its Applicant Support Program (ASP) to assist small businesses, nonprofits, and underrepresented groups in accessing new Generic Top-Level Domains (gTLDs). This initiative, part of ICANN’s New gTLD Program: Next Round, offers unique domain endings like “.brandname” or “.community” for the first time since 2012.
The program aims to foster innovation and diversity in the digital space by enabling organizations to customize their online identities to better suit their needs.
What Are Top-Level Domains (TLDs)?
TLDs are the suffixes at the end of web addresses, such as “.com,” “.net,” or “.edu.” ICANN’s initiative expands these options with gTLDs that reflect specific communities, industries, languages, or cultures. For instance, a tourism business could register “.travel,” or a local group could apply for a TLD in their native language.
Affordable Access for Smaller Organizations
Historically, the high costs of applying for gTLDs have limited access to larger corporations. ICANN’s ASP tackles this by reducing application fees by 75–85% for eligible participants. The program also offers free training and expert support to ensure smaller organizations can compete effectively.
“The program is a significant step toward encouraging innovation, competition, and consumer choice in the domain industry. It will allow more entrepreneurs, small businesses, and nonprofits to participate in shaping the internet of the future,” said Pierre Dandjinou, ICANN Vice President for Africa.
Eligibility for the ASP requires applicants to demonstrate financial need and viability while belonging to one of these categories:
– Nonprofits or charities
– Intergovernmental organizations (IGOs)
– Indigenous or tribal organizations
– Social impact or public benefit micro or small businesses
– Micro or small businesses from less-developed economies
The application period is open for 12 months, but ICANN advises early submissions, as support is allocated on a first-come, first-served basis. Detailed eligibility criteria are available in the ASP Handbook.
Why This Matters for African MSMEs
This initiative is particularly relevant for MSMEs in Africa, including Nigeria, as it creates new opportunities for localized and culturally relevant online identities. By lowering financial barriers and providing critical resources, ICANN is empowering small businesses to establish a stronger presence in the digital economy.
The program aligns with the broader goal of building a more inclusive and dynamic internet ecosystem, offering African MSMEs a chance to innovate and thrive in the online space.
