Jobberman Nigeria has launched the #BeABossLady Campaign, a groundbreaking initiative designed to equip women with essential financial and entrepreneurial skills, aiming to reduce poverty and drive economic development. The campaign, which targets women aged 18 to 35, provides courses that empower participants to pursue careers, start businesses, and achieve financial independence.
The launch event, held recently in Lagos, highlighted Jobberman’s commitment to supporting youth and women’s development. Samantha Ifezulike, Head of People and Culture at Jobberman, emphasized, “We feel the best way to drive economic growth in Nigeria is through the youth, equipping them with the right skills.”
Ifezulike explained that the campaign focuses on women because many resources currently available do not cater specifically to their needs. She said, “There are no courses tailored to how women can survive in society or grow more than they currently are. That’s why we focus on women—to help the society and equip the younger generation with the right skills.”
This initiative is part of a broader project that spans across Nigeria, Ghana, Uganda, and Kenya, with the goal of impacting over 444,000 Nigerian women by April 2024. To ensure accessibility, Jobberman has made the courses available through its website and via WhatsApp, considering the economic challenges in the country. Participants can complete courses at no cost, or pay a small fee of $2 for premium certifications.
Adejoju Ajagunna, Head of Operations and Customer Experience at Jobberman Nigeria, stressed the importance of the campaign, noting that women represent 70% of Nigeria’s informal workforce but face significant barriers to access to resources and mentorship. Ajagunna stated that the campaign seeks to “bridge the gap” by offering practical courses focused on digital proficiency, business skills, and leadership development.
The event also featured a panel session moderated by Oluwaseun Olusegun, with notable contributions from Ifedayo Durosinmi-Etti, founder of Herconomy, Nollywood actress and author Juliana Olayode, and Jobberman’s Samantha Ifezulike. Durosinmi-Etti encouraged women to embrace entrepreneurship despite challenges, saying, “You will fail in some areas when you are starting, but do not be afraid to start.” Olayode emphasized the value of authenticity and mentorship, advising, “Be authentic, and it will help grow your community.”
Jobberman also called on men to support the initiative by sharing information and encouraging women to participate, with Ifezulike urging, “If you empower your sister, she will feel your love. Share, encourage, and even buy data for them.”
The #BeABossLady campaign represents a pivotal step toward empowering women in Nigeria and beyond, equipping them with the skills they need to succeed in an ever-changing economic landscape.
