Nigeria’s leading digital savings platform, Jollof+, has announced a strategic partnership with streaming service Showmax to reward new users, combining financial empowerment with lifestyle entertainment.
According to a statement on Monday, the collaboration aims to promote smart financial habits among Nigerians while offering a touch of fun and relaxation. New users who sign up and activate their savings plan on the Jollof+ app the flagship product of Baobab Nigeria, will receive exclusive Showmax subscription vouchers, giving them access to premium movies, series, and African originals.
Since its launch last year, Jollof+ has recorded over N13 billion in user savings, reflecting the growing trust and adoption of digital financial solutions nationwide. This partnership, the company said, represents a new way of engaging users by linking responsible saving with lifestyle rewards that resonate with Nigeria’s youth and working-class population.
“We understand that Nigerians want balance, they want to save and still live fully,” said Eric Ntumba, Chief Executive Officer of Baobab Nigeria. “Partnering with Showmax gives us the perfect opportunity to reward users with something exciting while reinforcing our mission to help them build sustainable savings habits.”
Also speaking on the partnership, Adedotun Adegbite, Senior Specialist, Partner Communications, Showmax West Africa, said the collaboration aligns with the brand’s goal of connecting with a more digitally savvy audience.
“Entertainment and savings may seem like worlds apart, but this partnership proves they can coexist beautifully. We’re excited to join Jollof+ in rewarding people for making smart choices,” Adegbite noted.
Beyond this initiative, Baobab Nigeria revealed that more lifestyle collaborations and in-app reward programmes are underway, all aimed at making saving both rewarding and enjoyable
“Jollof+ remains committed to empowering Nigerians to build wealth confidently and consistently, ensuring their funds are secure while creating innovative experiences that make financial discipline enjoyable,” the company stated.
