Meta, the parent company of social media platforms; Facebook, WhatsApp, and Instagram, in Nigeria, has appointed Ad Dynamo as the sales partner after meeting the highest level of business needs of advertisers and agencies.
The advertising platform was chosen under the Meta Authorised Sales Partner (MASP) Programme, an extension of Meta’s global sales team.
Meta Authorised Sales Partners are extensions of Meta’s sales teams across the globe. They support advertisers and agencies to achieve their business goals by providing local assistance, strategic direction and expertise across the family of Meta products.
A thorough selection and approval process ensures that Meta’s Authorized Sales Partners meet the highest level of business needs of advertisers and agencies.
Through Ad Dynamo’s comprehensive understanding of Meta’s solutions, the company serves as a direct point of contact across all products, apps and services enabling advertisers to make the most of what Meta has to offer.
As a Meta Authorised Sales Partner, Ad Dynamo equips agencies and advertisers with in-market training opportunities and offers free access to programs including courses and a certification through Meta Blueprint, to help teams learn new and essential skills to maximize the value of their digital advertising investments.
Regional Director for Africa at Meta, Enitan Denloye, said: “Nigeria is an important country for Meta and it is a priority for us to invest in the market and to be closer to the people and businesses here. As such, we are happy to bring in Ad Dynamo as Meta’s Authorised Sales Partner in Nigeria and believe that with their robust local market insights and expertise, we can provide better support for businesses and agencies locally, helping them unlock their potential growth. Through Ad Dynamo presence in the market, Nigerians now have access to local currency billing.”
