Meta, the parent company of Facebook, has removed nearly 500,000 spam accounts and taken down close to 10 million fake profiles posing as content creators, all within the first half of 2025. This sweeping purge is part of Meta’s renewed crackdown on fake engagement and copycat content that’s been crowding users’ feeds.
The company says this effort is designed to make Facebook “fresher and fairer”, giving genuine creators more visibility while discouraging those who recycle or impersonate viral content.
“Creators should be celebrated for their unique voices and perspectives, not drowned out by copycats and impersonators,” Meta stated.
What’s Changing?
Meta’s new enforcement measures go beyond bots and obvious spam. They’re now targeting:
Accounts that repost others’ content without permission or meaningful edits
Pages using fake engagement tactics to appear popular
Repeat offenders who may face demonetization and limited reach
New Tools for Creators
To support authentic creators, Facebook is rolling out:
Improved Professional Dashboard insights
Early warnings when pages risk reduced visibility or monetization
A tool that helps trace viral content back to its original creator, giving credit where it’s due
What This Means for You
If you’re a creator on Facebook:
Stay original, reposting without value-add may now cost you reach or income
Monitor your dashboard for engagement signals and potential penalties
Expect stricter enforcement in the coming months
This major cleanup signals Meta’s commitment to quality content and creator-first experiences as competition from TikTok and YouTube intensifies. According to Meta, even more updates are on the way to ensure Facebook remains relevant, fair, and rewarding for authentic voices.
