Mowana International has introduced a digital marketplace aimed at empowering Nigerian and African manufacturers to access international markets and facilitate transactions in foreign currencies. At the core of this innovation lies the Mowana Mobile app, equipped with features including a platform connecting African vendors with global buyers and the ability to handle multiple currencies.
This platform provides a dynamic marketplace that seamlessly connects African vendors with global buyers. It incorporates robust capabilities for handling transactions in various foreign currencies. The Mowana Mobile app, available for download at www.mowanaapp.com, is poised to revolutionize opportunities for African manufacturers looking to expand beyond borders.
Bolaji Ola-Adams, CEO of Mowana International, highlighted that Nigerian manufacturers now have a powerful avenue to showcase their products on the global stage. He emphasized that this shift allows manufacturers to focus on producing top-notch goods while Mowana takes charge of distribution, warehousing, and sales.
During the launch of the mobile app in Ibadan, Ola-Adams stated, “Mowana International’s expansive marketplace serves as a hub for vendors and buyers alike, offering vendors the unique opportunity to sell through Mowana partner African stores and Mowana franchise outlets in the USA, UK, and Canada.”
He revealed plans to expand the Mowana brand through a thriving franchise system, with numerous outlets set to open in various countries in the near future. Additionally, the company stands firmly by African vendors, facilitating the shipping of their products to strategically located global warehouses in the UK, US, and Canada.
These products will be available for purchase in Mowana’s own outlets and franchises. This approach leverages technology to reinvigorate the export of ‘Made in Nigeria’ products. To further support exporters, Mowana has forged strategic partnerships with government organizations and financial institutions.
A pivotal partnership agreement was inked with the Small and Medium Enterprise Development Agency of Nigeria (SMEDAN) last year, marking a significant stride in fostering SME growth in Nigeria.
