Telecoms giant MTN Group has begun rolling out artificial intelligence (AI) solutions in Nigeria to streamline network operations and improve service delivery, marking a key step in its broader strategy to embed responsible AI across its African footprint.
The initiative is part of the “MTN Genova” transformation programme, which aims to operationalise AI at scale. In Nigeria, the technology is being deployed to optimise network traffic and enhance customer experience, with similar efforts taking shape in other African markets—such as intelligent fuel management for data centres in South Africa, dynamic energy control in Benin, and fibre cut detection in Côte d’Ivoire.
To drive this AI expansion, MTN has set up an in-house Artificial Intelligence Centre of Excellence (CoE) and a Cloud CoE, backed by a workforce of more than 300 engineers. These centres are developing scalable AI solutions guided by a Responsible AI Policy and oversight from a specialised subcommittee within the Group’s Executive Committee.
According to MTN’s Group Chief Digital Infrastructure Officer, AI is no longer just a tool but a core driver of innovation and competitiveness. He noted that the technology is enhancing human potential and becoming integrated into daily decisions, experiences, and productivity in unprecedented ways.
MTN is also investing in generative AI through partnerships with developers of large and small language models, including collaborations with African startups building local-language AI tools for better customer engagement and personalised digital experiences.
The Group said that its AI strategy is rooted in four pillars: infrastructure, talent, governance, and partnerships aimed at creating sustainable and inclusive digital growth. By harnessing AI, MTN intends to increase productivity, lower operating costs, and unlock economic opportunities across the continent.
The company’s move reflects broader trends and projections in the AI landscape. A recent SAP report estimates that if Africa secures 10% of the global AI market, the continent could see a $1.5 trillion economic boost by 2030 and the creation of over 230 million digital jobs. The AI market in Africa is projected by Statista to reach $4.51 billion in 2025 and grow to nearly $19 billion by 2030.
Global studies also highlight AI’s transformative potential, with PwC predicting it could add over $15 trillion to the global economy by 2030. However, as adoption accelerates, industry leaders like the GSMA have stressed the importance of ethical AI development. In response, a Responsible AI Maturity Roadmap has been co-created by telecom operators to guide the sector toward trustworthy innovation.
