The Federal Government has committed $618 million to the Investment in Digital and Creative Enterprises (iDICE) project, aiming to advance Nigeria’s creative industries, including the carnival sector. Vice-President Kashim Shettima announced this initiative during a meeting with Abuja International Carnival representatives at the Presidential Villa, highlighting the government’s strategic vision to tap into the global carnival market, estimated at $5 billion.
“This investment underscores the economic potential of the carnival industry,” Shettima said, noting its capacity to drive national unity, cultural heritage, and economic growth. He emphasized that carnivals serve as cultural showcases and economic assets, aligning with Nigeria’s goals for sector expansion and youth empowerment.
Shettima pointed to the Rio de Janeiro Carnival, attracting nearly 200 million visitors annually, as a model for how carnivals can bolster economic growth. He also praised the Calabar Carnival for enriching the heritage of the Efik/Ibibio people, underscoring that Nigeria’s cultural festivals can foster community spirit while generating economic value.
Reaffirming President Bola Tinubu’s commitment to supporting youth initiatives in the creative sector, Shettima encouraged the Abuja International Carnival team to expedite efforts to restore the event’s prominence. Kehinde Adegbite, CEO of the Abuja International Carnival, expressed appreciation for this support and revealed plans to partner with the Ministry of Art, Culture, and the Creative Economy. “The carnival promotes unity, empowers youth, and uncovers talent,” Adegbite stated.
Additionally, the Idoma International Carnival announced its 2024 theme, “The Rhythm of Our Heritage,” set for December 23–26 in Otukpo, Benue State. The Idoma Carnival, now in its twelfth year and known as the largest street party in northern Nigeria, celebrates Idoma heritage, drawing attendees from across Nigeria and abroad.
In Ogbomoso, the Ogbomoso Cradles Carnival will run from December 19–24. Oba Ghandi Afolabi Olaoye, the Soun of Ogbomoso, shared his excitement for the event, which aims to captivate culture enthusiasts nationwide.
This substantial investment, along with the government’s commitment to cultural initiatives, highlights the growing recognition of Nigeria’s creative sector as a vibrant avenue for economic development, unity, and cultural pride
