Downstream oil and gas company NIPCO Plc has disbursed a total of ₦16 million to motorists, commercial motorcycle riders, fuel buyers and cooking gas users in a customer loyalty lucky draw, reinforcing efforts to deepen patronage in Nigeria’s competitive retail fuel market.
The open draw was held at the company’s filling station in Wuse Two, Banex Junction, Abuja, where customers and other stakeholders gathered to witness the exercise. NIPCO said the initiative was organised to appreciate customers who have consistently patronised its outlets through the purchase of Premium Motor Spirit and Liquefied Petroleum Gas.
Prizes awarded ranged from ₦100,000 to ₦5 million, with multiple winners receiving cash rewards across different categories. Five customers won ₦1 million each, while the star prize of ₦5 million went to a customer from Warri, Delta State, bringing the total payout to ₦16 million.
In a statement signed by the company’s Assistant General Manager for Corporate Affairs, NIPCO described the draw as a deliberate gesture of gratitude to loyal customers and a strategic move to strengthen its brand presence nationwide. The company added that the lucky draw would now be held monthly, with dates to be announced.
“It is an appreciation event for the loyalty and patronage of our customers and also a way of promoting the company among peers in the industry,” the company said, noting that the initiative would become a regular feature.
Winners at the event described the rewards as timely, particularly amid rising living costs. One of the beneficiaries, who won ₦800,000, said the prize came as a surprise after years of patronage. “I didn’t expect this at all. ₦800,000 is a lot in this economy, and because of this reward, I will keep buying from NIPCO,” he said, encouraging other motorists to patronise the brand.
Another winner from Kogi State, who received ₦100,000, said the draw had boosted his confidence in the company. “I just bought fuel some weeks ago and decided to try. I didn’t expect to win,” he said, adding that the quality and efficiency of the fuel had kept him coming back.
Other customers also said the initiative had changed their perception of promotional campaigns, with some noting that the transparency of the draw and the consistency of NIPCO’s product quality had strengthened their loyalty.
NIPCO said the monthly draw is part of broader efforts to build stronger customer relationships, reward consistent patronage, and remain competitive in a downstream sector where retail margins are tight, and customer trust is critical. For regular fuel users, small transport operator,s and gas consumers, the company said such initiatives are also aimed at easing everyday economic pressures while encouraging continued engagement with its retail outlets across the country.
