Digital bank PalmPay and Premier Cool have unveiled a nationwide consumer promotion offering N100 million in cash rewards, as brands increasingly leverage incentive-led campaigns to support household spending amid economic pressures.
The campaign, tagged “10K for 10K,” will reward 10,000 Nigerians with N10,000 each, with winnings credited instantly to PalmPay wallets. Running from 12 January to 11 April 2026, the promotion will feature 111 daily winners throughout the three-month period.
Premier Cool, an antibacterial cooling bar soap under PZ Cussons Africa, said the initiative is designed to ease financial strain for consumers while strengthening brand loyalty. At the launch in Lagos, Managing Director of PZ Cussons Africa, Oghale Elueni, said the campaign reflects the company’s response to current economic realities. “At a time when financial pressure is real for many households, this promo is our way of easing the load and refreshing Nigerians, emotionally and financially, with a brand they already know and trust,” Elueni said.
Participation involves purchasing a promo-coded 110-gram pack of Premier Cool (Ultimate or Black variant), scanning the QR code on the pack to access the campaign microsite via the PalmPay app, and entering a unique code for an instant draw. Winners receive N10,000 immediately in their PalmPay wallets. New users of PalmPay participating in the promotion will also receive a welcome bonus of up to N5,550, supporting the fintech’s effort to expand adoption of its digital banking platform.
Chika Nwosu, Managing Director of PalmPay Nigeria, said the partnership aligns with the company’s focus on delivering everyday financial value. “By partnering with a brand that families have trusted for decades, we are reinforcing our promise of smarter banking that supports daily living, saving, and financial growth,” Nwosu said.
The campaign highlights a growing trend of collaborations between consumer goods companies and fintechs, combining physical retail reach with digital payment channels to drive engagement and financial inclusion. Premier Cool positions the initiative as building on its long-standing presence in Nigerian households, linking freshness and hygiene with tangible consumer rewards, while PalmPay continues to expand its footprint through mobile payments, savings, and micro-insurance services.
Both companies stressed that the promotion is open nationwide, with instant payouts designed to ensure transparency and boost consumer confidence.
