In a bid to bolster brand recognition and safeguard consumers in Nigeria, QNET, a prominent global direct-selling company focusing on lifestyle and wellness, has initiated an extensive three-month social awareness campaign.
This campaign strategy, incorporating Above The Line (ATL) and Below The Line (BTL) Advertising techniques, aims to educate and engage the Nigerian audience effectively. Emphasizing outdoor advertising, traditional media, and engagement on the Nairaland forum, QNET intends to furnish Nigerians with valuable information, shielding them against potential scams.
The multifaceted campaign seeks to cultivate trust, community, and consumer knowledge. It’s geared towards enabling informed purchasing decisions through expert insights and informative content. Aligned with QNET’s core values of transparency, integrity, and consumer empowerment, the initiative underscores the company’s commitment to ethical business practices.
By nurturing an environment of trust and accountability, QNET aspires to contribute to Nigeria’s economic prosperity and foster responsible entrepreneurship. The campaign arrives at a pivotal moment when awareness of legitimate direct-selling businesses holds utmost importance.
Biram Fall, QNET’s Regional General Manager for sub-Saharan Africa, affirmed the company’s dedication to providing quality products while empowering consumers through knowledge and awareness. “QNET’s social awareness campaign in Nigeria is crucial to equip Nigerians with tools to distinguish between QNET’s legitimate offerings and fraudulent schemes. This endeavor creates a safer and more informed consumer landscape,” Biram stated. “Additionally, this campaign introduces QNET’s diverse range of lifestyle and wellness products, aiming to enhance the quality of life for individuals and families across Nigeria.”
Individuals are encouraged to reach out to QNET’s Compliance team for sub-Saharan Africa for further information and assistance.
