Samsung Electronics has taken a significant step toward digital inclusion in Nigeria by introducing Hausa, Igbo, and Yoruba as official language options on selected Galaxy smartphones. The update is now live on Galaxy S25, A56, A36, and A26 models, marking a cultural and technological milestone in the Nigerian mobile market.
By adding these indigenous languages, Samsung aims to make its devices more accessible and culturally relevant to millions of Nigerians. This move is seen as a response to the growing demand for more inclusive technology and a way to bridge the digital divide by allowing users to interact with their phones in languages they are most comfortable with.
At a culturally-themed press event to launch the update, Samsung showcased the new feature alongside traditional music, attire, and cuisine, celebrating Nigeria’s rich heritage. Staff and guests wore Hausa, Igbo, and Yoruba clothing in a show of cultural pride and inclusivity.
Samsung’s Head of Marketing for West Africa emphasized the company’s commitment to technology that serves people in their native context. According to her, integrating local languages into mobile devices allows for deeper user engagement and builds a more intuitive experience, especially for those who are not fluent in English.
Also speaking at the event, Samsung’s Head of Product Management highlighted the seamless nature of the language transition. Users can easily switch to their preferred local language by going to Settings > Language & Input > Select Language, enhancing usability and digital literacy among native speakers.
Samsung says the local language feature not only increases smartphone accessibility but also empowers users to take full advantage of their devices in a language they relate to. The company also revealed plans to expand the feature to more devices, further reinforcing its mission to create a more inclusive digital experience for African consumers.
The new update is now available at all Samsung Experience Stores and authorized retail outlets across Nigeria, giving users the chance to experience firsthand how cultural identity and advanced technology can coexist in everyday tools.
