Social media has evolved into a marketing tool in recent years, with each platform offering distinct features that can be used to increase the audience for your business.
Tiktok became the fastest-growing social media application, with over 3 billion downloads and 1 billion monthly active users.
On this episode of Enterprise Chat, Joshua Obebe shed light on the suitability of TikTok for different types of enterprises as a marketing platform . He also provided insights on analytics, algorithms, pitfalls to watch out for when using the platform, and the kinds of content that work best on each of the various social media platforms.
