As it marks its ninth anniversary, leading PR and communications agency SoMe Solutions has unveiled The Unicorn Project, a bold ₦20 million initiative aimed at discovering, funding, and scaling Nigeria’s next iconic women-led brand.
The project is a direct response to the persistent funding gap in Nigeria’s startup ecosystem, where less than 2% of venture capital goes to female entrepreneurs. The Unicorn Project is designed to change that narrative, not just by providing capital, but by delivering a comprehensive brand transformation package that accelerates business growth and visibility.
What’s on Offer?
One standout entrepreneur will walk away with:
- ₦500,000 in cash, and
- A brand growth package worth ₦20 million, including:
- Business strategy development
- Media amplification and influencer partnerships
- Mentorship from top industry experts
- Strategic visibility across Africa
In total, three women-led businesses will benefit from this groundbreaking project.
Founder of SoMe Solutions, Elizabeth Osho, emphasized the program’s unique focus:
“This isn’t just funding, it’s a growth engine designed to transform potential into a household name. Countless brilliant women struggle to scale — not for lack of talent, but due to lack of tools and access. That’s what we’re offering.”
How It Works
- Applications are now open to women entrepreneurs across Nigeria.
- 20 finalists will be shortlisted based on brand potential and market readiness.
- 5 entrepreneurs will pitch their business in a public showcase.
- 3 winners will be selected through a blend of public voting and expert panel evaluation.
Prize Breakdown:
- 🥇 1st Place (The Unicorn): ₦500,000 + ₦20M brand transformation package
- 🥈 2nd Place: ₦350,000 + strategic business support
- 🥉 3rd Place: ₦250,000 + expert mentorship access
According to Bola Lawal, CEO of Premia Business Network and co-convener of the project:
“A great product needs more than a voice, it needs a powerful network, access to capital, and strategic guidance. That’s what we’re creating here.”
With The Unicorn Project, SoMe Solutions aims to:
- Empower three women-led brands to scale across Africa
- Inspire over 10,000 female entrepreneurs nationwide
- Increase visibility and representation for women in business
Interested applicants can:
- Follow @somesolutions on Instagram and TikTok, or
- Visit the official website: www.somesolutionsco.com
