NjiaPay, a South African payments-as-a-service startup, has raised $1 million in an oversubscribed pre-seed funding round, signaling strong investor confidence in its mission to simplify digital payments for African businesses.
The startup, founded in late 2024 as a spin-off from Talk360, tackles the region’s technical and operational payment challenges by providing businesses with seamless payment integration solutions. By handling complex payment processing, NjiaPay enables African enterprises to focus on growth rather than navigating multiple payment service providers (PSPs).
The funding round was led by HAVAÍC, with additional investment from angel investors, including the founders of Anyfin, Banxware, and Maxidrive.
With this capital injection, NjiaPay plans to:
– Expand its teams in Amsterdam and Cape Town
– Enhance its platform’s capabilities
– Strengthen its market position across Africa
Co-founder and CEO Jonatan Allback highlighted NjiaPay’s goal of becoming an in-house payments expert for African businesses, allowing them to scale without the burden of managing multiple payment systems.
HAVAÍC partner Rob Heath stressed the importance of streamlining payment operations, as many African businesses struggle to integrate PSPs, delaying product development and limiting growth. He noted that NjiaPay’s model is crucial for unlocking Africa’s digital economy potential.
With this funding, NjiaPay is well-positioned to reshape payment infrastructure across Africa, helping businesses process transactions more efficiently. As digital payments continue to expand across the continent, the startup aims to play a key role in facilitating smoother, faster, and more scalable payment solutions.
