United Bank for Africa (UBA) Plc has reaffirmed its commitment to supporting Africa’s creator economy and building the next generation of digital entrepreneurs, as it hosted a new edition of its Business Series initiative in Lagos, focused on helping creators produce content that drives community, value, and sustainable growth.
The session, held at the Tony Elumelu Amphitheatre at UBA Head Office, Marina, Lagos, had the theme: “Content that Converts: Building Influence and Driving Growth Through Strategic Marketing.” It brought together some of Africa’s leading digital entrepreneurs, content creators, and communication experts, who shared practical strategies for building influence and turning creativity into long-term business advantage.
UBA’s Group Head, Digital Banking, Kayode Olubiyi, said the quarterly Business Series remains part of the bank’s commitment to empower MSMEs, creators, and entrepreneurs through knowledge-sharing platforms that offer practical learning, not just funding support. He stressed that creators and emerging digital businesses require capability-building to thrive in the new economy.
Delivering the keynote, Managing Director/CEO of Nitro 121, Dr. Lampe Omoyele, urged creators to build beyond trends and aesthetics, and instead focus on identity, value, and agility. “You can create something out of what appears to be nothing,” he said, adding that content that truly influences must be built on purpose and consistency.
The panel featured Digital Creator and Actor, Elozonam Ogbolu; Digital Health Educator, Chinonso Egemba (Aproko Doctor); Kenyan Actress and Media Entrepreneur, Catherine Kamau; Content Creator, Nasiru Lawal (Nasboi); while Digital Influencer, Enioluwa Adeoluwa, moderated the conversation.
Nasboi advised emerging creators to prioritise organic growth and craft mastery over quick fame. Elozonam emphasised deliberate storytelling and brand alignment for influence partnerships, while Egemba urged creators to structure their work as a business to avoid burnout. Kamau encouraged young influencers to remain grounded and connected to their real-life support systems beyond social media.
UBA’s Group Head, Marketing and Corporate Communications, Alero Ladipo, appreciated the speakers, noting that conversations like these reinforce UBA’s role in building the capacity of a new economic class powered by digital talent, creativity, and innovation across Africa.
