Leading household brand from Unilever Nigeria Plc, Sunlight, has expressed its belief in Women-owned Businesses in the country, stating the brand is promoting and supporting female entrepreneurs in its capacity.
Corporate Affairs and Sustainable Business Director, Unilever West Africa, Mrs Soromidayo George, expressed in her keynote address at the launch of a new television commercial and its unveiling of new and exciting packaging for its range of products as a masterbrand – Sunlight Masterbrand.
According to her, the brand is contributing its quota in unlocking the latent business potential of women, as they strive in their entrepreneurial journey to writing a bold and engaging narrative.
Rooted in this vision, the brand has also launched a new television commercial in a bid to strongly support entrepreneurial Nigerian women in their desire to contribute more to their households and society.
Also, Category Manager, Homecare Oladapo Oshuntoye, at the unveiling notes that the masterbrand is an initiative to unify all the product offerings under one umbrella in terms of packaging, marketing communication and brand purpose.
He added that the relaunch also signified the brand’s commitment to continue delivering quality products, offer burst-after-bursts of uplifting fragrance, and come, in a range of sizes, to cater to everyone’s washing needs.
He said the brand has evolved with innovations, particularly, with the launch of dishwashing liquid in 2014, the relaunch in 2016, launch of Sunlight laundry bars in 2017, and most recently, the launch of multipurpose washing liquid in 2020.
Oshuntoye explained that one of the reasons for this “is to give so much more to our consumers that have stayed with us through the years.”
Also speaking at the event, the Marketing Director, Home Care Unilever West Africa, Patrick Tognisso, said that Unilever Nigeria Plc would keep communicating the unique qualities of its brand and its transforming experience in a way that thrills and inspires its customers.
