Pure Bliss, a renowned biscuit brand under OK Foods, has announced its highly anticipated national consumer promotion, the Pure Bliss Millionaire Promo. This second edition aims to bring joy and reward to its customers, with 60 lucky individuals set to become millionaires within a span of 60 days. In addition, participants have a chance to win an additional 30 million Naira worth of airtime.
During a media parley held in Lagos on June 13, 2023, Sachin Wali, the Head of Marketing at OK Foods, represented Murali Krishnan, the Business Head, and highlighted the promotion’s credibility and transparency. Wali emphasized that the company has implemented measures to ensure fairness and due diligence throughout the promotion.
Olayinka Johnson, the Brand Manager of Chic Choc & Nutrisnax at OK Foods, expressed that the Pure Bliss Millionaire Promo aligns perfectly with the brand’s promise of “Light Up Your Day.” By enjoying their favorite Pure Bliss Cookies & Wafers, consumers have the chance to win substantial rewards.
Oluwabukola Yusuph, the Brand Manager of Pure Bliss, shared that over 300,000 participants will be rewarded with airtime, in addition to the 60 fortunate winners who will receive one million Naira each. The promo packs of Pure Bliss Milk Cookies, Milk Cream Wafers, Choco Cookies & Chocolate Cream Wafers will contain a 7-digit alphanumeric code. Consumers can enter the promotion by texting the unique code to 8011 in the format: PUREBLISS <SPACE> 1234567 <SPACE> LOCATION (e.g., PUREBLISS 1234567 LAGOS). Each code guarantees a prize, either N100 airtime or one million Naira.
Yusuph expressed confidence that the Pure Bliss Millionaire Promo will bring delight to consumers, especially during these challenging times. She emphasized the brand’s commitment to uplifting consumers’ moods and delivering delicious and indulgent biscuits and wafers.
The Lagos State Lotteries and Gaming Authority, represented by Kemi Adebiyi, the Senior Legal Officer, endorsed the promotion, assuring the public that it adheres to regulatory requirements. Adebiyi commended OK Foods for introducing this reward scheme to acknowledge and appreciate consumers.
Susie Onwuka, the Head of the Lagos Office at the Federal Competition and Consumer Protection Commission (FCCPC), confirmed the promotion’s regulatory approvals and encouraged consumers to participate. Onwuka emphasized the commission’s commitment to ensuring a transparent selection process and protecting consumers from fraudulent promotions.
Niyi Adeleke, the Assistant Chief Administrative Officer of the National Lottery Regulatory Commission, clarified that the Pure Bliss Millionaire promo has obtained regulatory approval. He assured the public that the agency would oversee the fulfillment of all promises made during the promotion.
The Pure Bliss Millionaire promo encompasses various product SKUs, including Pure Bliss Milk Cookies, Pure Bliss Choco Cookies, Pure Bliss Milk Cream Wafers, and Pure Bliss Chocolate Cream Wafers. The promotion will run until July 31, 2023, or until stock lasts.
Recalling the success of a similar consumer promo conducted by Pure Bliss in 2020, where 15 consumers won one million Naira each and numerous others received airtime and gift items, the brand aims to surpass expectations and bring unparalleled joy to its valued customers once again.
