Coca-Cola Nigeria has introduced a new 60cl bottle, delivering what it calls “that little Xtraaa” — more refreshment, more joy, and more moments to share — at no extra cost. The launch reflects the company’s commitment to providing added value for consumers seeking deeper, more meaningful experiences.
Speaking during the rollout, Senior Director of Frontline Marketing, Yusuf Murtala, explained that the initiative was born from a clear understanding of evolving consumer needs.
“Today’s consumers want more — not just in volume, but in value and experience. The 60cl bottle is our way of responding to that,” Murtala said. “For the same price, Nigerians can now enjoy more Coca-Cola, more shared moments, and more joyful memories. It’s our way of giving back and creating connections that matter.”
The new 60cl packaging is now available nationwide across Coca-Cola’s flagship soft drinks — Coke, Fanta, and Sprite. With this rollout, the brand is extending its legacy of refreshment and nostalgia, while reasserting its place in everyday Nigerian life.
Coca-Cola described the move as more than a change in bottle size. It sees the offering as a way to elevate routine experiences, making everyday moments feel more special. “Each sip of the 60cl Coke is a reminder that life is better when you embrace a little extra,” the company stated.
Murtala emphasized that the innovation not only preserves the brand’s classic taste but also enhances how consumers connect with it — at gatherings, on the go, or during quiet moments of enjoyment.
With this launch, Coca-Cola Nigeria continues to build on its long-standing relationship with consumers, reinforcing the brand’s message of optimism, togetherness, and refreshment, now with a little Xtraaa in every bottle.
