United Bank for Africa Plc has reaffirmed its commitment to small and medium-scale businesses as it launched a special draw for customers during the Lagos International Trade Fair, where the bank is serving as the headline sponsor for the seventh consecutive year.
In a statement, UBA said its continued sponsorship of the trade fair underscores its dedication to empowering entrepreneurs and driving Africa’s economic growth through trade and enterprise development.
Organised by the Lagos Chamber of Commerce and Industry, the 2025 Lagos International Trade Fair opened on Friday at Tafawa Balewa Square, Onikan, Lagos, and will run until November 17. The event is expected to attract thousands of exhibitors, investors, and visitors from across Nigeria and other parts of the continent.
UBA’s Head of SME Banking, Babatunde Ajayi, said the bank’s long-term partnership with the LCCI aligns with its mission to mobilise capital and empower enterprises of all scales. He described the collaboration as a crucial part of UBA’s broader strategy to strengthen Africa’s trade ecosystem.
“Our consistent support for the Lagos International Trade Fair and our bank-wide initiatives around the African Continental Free Trade Area (AfCFTA) are interconnected,” Ajayi said. “They reflect our deep-seated commitment to building the robust financial architecture required to empower African businesses and enable them to trade seamlessly across borders.”
UBA’s Group Head of Marketing and Corporate Communications, Alero Ladipo, added that the bank’s participation at the fair represents a practical expression of its roadmap for Africa’s economic transformation, as outlined in its recent white paper on achieving a $4 trillion continental economy.
“The Lagos International Trade Fair is one of the strategic platforms through which UBA is translating its vision into tangible impact,” she said. “Through initiatives like this, we are helping SMEs access markets, connect with partners, and grow beyond borders.”
Ladipo emphasized that UBA’s strategy for inclusive economic growth is built on deep partnerships, continuous digital innovation, and cross-border trade solutions designed to benefit corporations, SMEs, and individual entrepreneurs across Africa.
As part of its activities at the fair, UBA has set up a dedicated full-service branch within the venue. Customers performing transactions such as deposits, withdrawals, or transfers at this branch automatically qualify for a “Lucky Dip” draw, where they stand a chance to win various premium prizes.
With initiatives like this, UBA continues to position itself as a key enabler of SME growth and regional trade integration across Africa.
