Jobberman has intensified efforts to link job seekers with opportunities in Nigeria’s $4.7 billion creative economy, showcasing career prospects at its Lagos Career Fair 2025. The Creative Economy Edition of the annual fair, held at Daystar Christian Centre, Ikeja, attracted over 1,600 young Nigerians, industry leaders, government officials, and employers under the theme, ‘Innovation and Creativity: Catalysts for Opportunities’.
Organised in partnership with the Mastercard Foundation, the fair featured masterclasses, panel discussions, fireside chats, and on-the-spot interviews, all aimed at bridging the gap between talent and opportunity in Nigeria’s creative sector. Olamide Adeyeye, Country Head of Programmes at Jobberman Nigeria, said the initiative was designed to equip young people with the skills, mentorship, and connections needed to thrive.
“Our goal at Jobberman is simple but profound: to connect talent to opportunity and transform potential into prosperity,” Adeyeye said. “Nigeria’s creative economy is rapidly growing, yet many young creatives face barriers to entry. This fair was designed to change that.” He described the event as a movement celebrating the ingenuity, resilience, and potential of young Nigerians driving the nation’s creative heartbeat.
The keynote address was delivered by Chude Jideonwo, founder of Joy Inc. and host of WithChude, who encouraged participants to embrace authenticity and boldness. He urged young people to build relationships and turn challenges into opportunities, declaring, “Overtaking is now allowed.”
Lagos State Commissioner for Youth and Social Development, Mobolaji Ogunlende, reiterated the government’s commitment to empowering young people and enabling them to compete globally. “Giving youths the platform to compete on a global scale is essential. Lagos State is committed to creating an environment where young creatives can thrive,” he said.
The event included a job fair zone where more than 90 employers conducted interviews, resulting in immediate job offers for participants like Valentine Okoh, a National Youth Service Corps member, and Ndu Grace, who both secured employment on the spot. A “Pitch Yourself in 30 Seconds” contest further highlighted the creativity and talent of young Nigerians.
Panel discussions featuring industry leaders such as Amanda Jaiyeola, Dr. Bunmi Kole-Dawodu, Doyinsola Atanda-Obalakun, Ola Cardoso, and Millie Slade focused on innovation, creativity, and career growth in the creative sector. Media personality Tomike Adeoye conducted a masterclass on “Monetizing Your Voice,” offering practical insights for aspiring creators.
Babajide Anjorin, Head of Marketing at Jobberman Nigeria, described the fair as more than an event. “This is a movement connecting young Nigerians to meaningful opportunities in the creative economy,” he said, reaffirming the firm’s mission to empower youth with access to jobs and skills.
