As part of its commitment to help contribute to societal development, BetKing has partnered with the Lagos State Employment Trust Fund (LSETF) in December 2020 to donate funds to assist over 200 market women during the festive period.
The partnership with LSETF is an effort by Betking to expand on its Corporate Social Responsibility and to support small businesses and business owners in local communities.
While addressing the beneficiaries, the Managing Director, Gossy Ukanwoke, stated that “BetKing being a digital entertainment and sports technology company, recognizes the role the communities and the entrepreneurs that represent us in trade play in our success.
“Therefore, when given an opportunity to give back to these communities or to encourage other entrepreneurs and business owners, we will do so even beyond the sports, technology, and entertainment industries as long as it has a direct positive impact on people’s lives.”
After receiving her donation of Fifty Thousand Naira, one of the beneficiaries, Nimota Ogunbadejo, close to tears, stated: “This donation has given me the means to start my business again, I am grateful to BetKing and LSETF for this gift”.
Another beneficiary Shakirat Muritala was overwhelmed with joy and said “the donation has come at the perfect time during the festive period which I hope will help my goods move faster, thank you BetKing and LSETF”
BetKing Nigeria entered the African market in 2018 and has grown to be a major player in the Region – driven by a strong focus on sports entertainment experiences delivered by their in-house digital sport-tech platform, combined with a customer-centric approach to distribution across retail and online channels, strong localized regulatory relationships and a brand portfolio that customers recognize and trust.This tailor-made approach, driven by an exceptional leadership team from a range of high growth sectors, has powered the rapid growth of the Group in the Region