The Innovate Naija Challenge is designed to spark nationwide excitement and online engagement by identifying, empowering, and supporting innovative youths across Nigeria. Through creative video submissions, participants will showcase their inventions or ideas for a chance to receive funding, with 37 winners selected from across the country. The challenge aims to ignite creativity and generate vibrant energy within Nigeria’s innovation ecosystem, using social media to create a dynamic, high-energy movement that celebrates local talent and ingenuity.