Dangote Cement’s sales director, Funmi Sanni has said that the ongoing cement promo of the company is a strategy of giving back a whopping sum of N1 billion to its loyal customers.
She said that clients are kings and queens and that they have contributed significantly to ensuring Dangote Cement’s domination of the market. As a result, she added that rewarding them financially is simply a way to express gratitude for their support.
Sanni, described the promo as a huge investment aimed at rewarding new and existing consumers, “especially in these trying times of our nationhood with the much needed financial and material palliatives.”
She said the promo is also targeted at stimulating the economy that has been negatively impacted by COVID-19 and global energy crisis to move towards much needed recovery especially in the construction/real estate industry sector.
The promotion, according to her, is also intended to help the economy, which has been adversely affected by COVID-19 and the global energy crisis, move toward a much-needed recovery, particularly in the sector of the construction and real estate industries.
She explained: “To emerge as one of the lucky winners, all you need to do is to pick out the scratch card inserted in the bag; scratch the panel at the back of the card to reveal what you have won; go to any of the over 200 redemption centers to collect an instant prize. Collect cards, spell D-A-N-G-O-T-E and win a star prize of N1 million instantly. Additionally, if you find an eagle in one of the letters, you will automatically win N5 million.”
Sanni said N125 million worth of prizes are expected to be won monthly, among which there will be 25 multi-millionaires. “The good thing about this promo is that a consumer stands the chance of winning the N1 million repeatedly. There is no limit to the number of times you are expected to win. All you should do is to continue to buy Dangote Cement.”
The third season of the Bag of Goodies Promo, which runs from July 5 to October 31, 2022, is expected to be a blast, according to Sanni, as there are over 32.3 million delectable prizes up for grabs, including television sets, refrigerators, rechargeable fans, 2KVA generators, and millions of airtime gifts from the country’s major networks.
Every bag of Dangote Cement that will be produced each day during the promotion will, according to the firm, come with scratch cards that can be used to enter customers to win a variety of prizes.
Group Managing Director of Dangote Cement Plc, Michel Puchercos, said during the unveiling ceremony that the Bag of Goodies Promo series is intended to consistently reward devoted Customers who have remained steadfast and maintained the backbone of the cement industry. He said that these customers have made the Dangote line of cement products the top choice for development projects all throughout the nation.
Puchercos explained: “We are offering life-changing prizes, which have immense economic values as they can be used to kick-start small scale businesses. These prizes are targeted to help many families recover from the impact of the COVID-19 global pandemic, which adversely affected their sources of livelihood.”
