Egyptian Food-Tech BONBELL closes $350k round, targets $10M in Seed Funding


Egypt’s startup BONBELL, a mobile app in the Food-tech industry with specialty in food ordering, digital solutions for table and meal reservations, has closed an initial funding round for $350,000 through a Canadian Angel investor, to optimize the App’s services and increase growth in regard to user count and daily orders.

The App offers several food ordering solutions, from meal delivery to restaurant reservations and Dine-in ordering using a QR Code on the tables, as well as take away services.

BONBELL released its own App in early 2022 to provide a wide range of food ordering services in Egypt.

The app provides a number of cash- and credit-based payment options. Numerous eateries, coffee shops, and nightclubs like Heliopolis Club and Smash Club have partnered with BONBELL.

In order to provide mall and cinema lovers with a more seamless food ordering, table reservation, and food delivery experience, it also offers its services in these venues.

BONBELL targets raising its partnered restaurants to 750 by the end of 2022, the company is also negotiating with two venture capital funds from Europe and the Gulf, to close a $10 million fund in its seed round by the end of the year.

Doaa Abdel-Hameed, the chief business officer of the company said: “we aim to help restaurants in offering an easier food ordering experience to their customers, either through food delivery or reserving a table in the restaurant, as well as take away orders and also the special orders made by customers in their restaurants.”

“We pursue a better experience for the Egyptian user in food ordering, we see a lot of potential and opportunities to do that through developing the App constantly based on the user reviews, and adding more restaurants in all of the Egyptian governorates,” she added.

BONBELL has earned the trust of more than 12,000 customers, who used the app in food ordering in all the ways offered through the App, in just 6 month.

Doaa Abdel-Hameed emphasized that the BONBELL App’s success in providing the best experience to its users can only be done through strategic alliances with many more restaurants, in addition to the continuous development of the technology used in the App, and relying on offering creative solutions to the Egyptian user, such as (Robotic Stations) service.

Customers will be able to order meals through AI and have it delivered to them without any help from humans thanks to this service. The end of 2023 is when this service is anticipated to debut in Egypt.


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