Fidelity Bank Plc has joined forces with ImpactHER to offer free digital and artificial intelligence (AI) skills training to women entrepreneurs, empowering them to drive economic growth. The five-day training, which reached 1,276 participants, is part of Fidelity Bank’s ongoing commitment to support female-led businesses in Nigeria.
Osita Ede, Divisional Head of Product Development at Fidelity Bank, emphasized the significance of the initiative, stating, “Women-led small businesses account for over 40% of micro, small, and medium enterprises in Nigeria. Empowering female entrepreneurs with the relevant skills is crucial for individual growth, business success, and economic prosperity.”
The training, delivered by ImpactHER, covered essential topics such as ‘Getting Started with Email Marketing,’ ‘Harnessing AI for Content Creation,’ and ‘Branding and Positioning.’ These sessions were designed to help women entrepreneurs leverage technology to grow their businesses effectively.
Efe Ukala, Founder of ImpactHER, highlighted the digital gap that African women face, noting that women are 25% less likely to use digital technology, four times less likely to know how to program, and 13 times less likely to file for technology patents. She stressed the importance of providing digital skills to women entrepreneurs, stating, “Africa can add $180 billion to its GDP by 2025 if we close the e-commerce digital gap. By offering this training for free and partnering with Fidelity Bank, we’re making these vital skills accessible to women who can drive this economic growth.”
Participants of the August 2024 cohort praised the practical approach of the training and the immediate applicability of the skills learned. This session brings the total number of women trained under the Fidelity Bank and ImpactHER partnership to 5,719.
