GetGloby, an AI and localization startup founded by former Google professionals, has announced a strategic partnership with Aleph Group, Inc. Aleph Group is an ecosystem of global digital experts and technology-driven solutions connecting thousands of advertisers with billions of consumers worldwide.
GetGloby’s flagship product is an AI-powered platform utilizing JAGA, the company’s proprietary technology. JAGA is designed to understand specific nuances in local markets and provides instant translations of ads and marketing assets into more than 100 languages, ensuring high-performing results. Unlike traditional word-for-word translations, GetGloby employs a method called Transcreation, which adapts translations to local audiences, considering cultural nuances, industry specifics, and platform compliance requirements.
The partnership with Aleph Group will see GetGloby’s technology, including JAGA, integrated into Aleph’s scalable technology platform. This collaboration aims to efficiently and cost-effectively localize ads and marketing content for Aleph’s partners, ensuring resonance with diverse markets, regions, countries, or audiences.
Diego Antista, CEO of GetGloby, expressed optimism about the partnership, stating, “As a company leveraging AI to break down language barriers, we are pleased to partner with a global enabler such as Aleph. We are hopeful this partnership will help us reach more advertisers worldwide and push forward our mission of empowering global commerce for businesses of all sizes, in every corner of the world.”
Rabin Yaghoubi, Chief Corporate Development Officer at Aleph, commented on the collaboration, saying, “Understanding local audiences and adapting accordingly to deliver a relevant campaign at the right time is critical for generating tangible results. This partnership will enable Aleph to offer a more holistic translation to our partners and support their overall growth objectives.”
GetGloby’s technology, emphasizing cultural adaptation through Transcreation, aligns with Aleph’s commitment to providing technology-driven solutions for advertisers globally. Aleph currently supports over 22,000 advertisers and services more than 45 of the world’s largest platforms.
The partnership represents a strategic move to enhance the capabilities of both companies in delivering effective, culturally relevant ad campaigns on a global scale.
