Former chairman of First Bank of Nigeria, Mrs. Ibukun Awosika, delivered a keynote address at the 2023 edition of Women High Achievers Trybe (WHAT) conference in Lagos. She urged women entrepreneurs to modify their businesses to remain relevant in the changing world, emphasizing the application of the SWOT model test for redesigning innovative strategies.
Awosika advised entrepreneurs to have a 360-degree view of their business by identifying strengths, weaknesses, opportunities, and threats. She emphasized the importance of understanding the three key stages of entrepreneurship: ideation, planning, and execution. Successful deployment of each stage would determine the venture’s success.
The convener of WHAT, Mrs. Kiki Okewale, highlighted the community’s goal to inspire career growth among women. The conference aimed to build a supportive community of women promoting and patronizing each other in life and business, with the theme “Elevating women entrepreneurs: Strategies for success.”
Okewale disagreed with the notion that women don’t support each other, emphasizing the strength of sisterhood. The WHAT community aspires to facilitate collaboration, shared opportunities, and mutual support among women, fostering a positive and empowering environment.
Other speakers at the event, including Mrs. Toun Sonaiya and Folake Kehinde, encouraged women to use public spaces, market their businesses effectively, collaborate, and leverage social media for brand promotion. The event attracted around 500 participants, providing a platform for sharing experiences, insights, and advice on emerging and evolving into industry leaders.