Africa’s e-commerce platform giant platform, Jumia, yesterday announced the launch of a quick commerce platform in Nigeria – Jumia Food Mart to meet increasing consumer demand for rapid food delivery.
The service will enable consumers to receive their online grocery orders in a record time of under 20 minutes, offering convenience at its best.
Last-mile delivery via micro fulfilment centres within the neighbourhood is a new concept that will revolutionise delivery times for Jumia consumers and make online grocery delivery faster than ever before.
Additionally, popular, quickly moving consumer goods from top local and international companies, including up to 4,000 items, will be delivered directly to consumers. In Lagos, more than 5 locations, including Opebi, Alausa, Victoria Island, Ikoyi, and Lekki, are now served.
Massimiliano Spalazzi, Jumia Nigeria CEO is quoted saying “We’re excited to bring quick commerce to Nigeria and continue to deliver an amazing experience to our consumers. Consumer behaviour and lifestyles are changing with speed and convenience becoming more important than ever. It’s a great achievement for our logistics team who resolved many challenges to make it happen. We believe that Jumia’s quick commerce offering meets our consumers’ demand for convenient, fast delivery of everyday products especially in this post-COVID era. Our micro fulfilment centres within neighbourhoods will enable us to deliver to consumers in rapid time.”
Zachary Dyce, Jumia’s Head of Dark Stores said “With a young population and emerging middle class, Nigeria’s consumers are eager to have access to the quick commerce revolution they see across the world. Jumia is the first to introduce quick commerce at this scale in Lagos, and we’re excited about the future opportunities and possibilities in Nigeria.”
Since the COVID-19 outbreak, Jumia has seen a significant shift to everyday products as a result of consumers’ shifting preferences toward e-commerce. Jumia’s new “dark store” concept represents a significant advancement in making online shopping more convenient than ever before.
Groceries and other daily necessities, a quickly expanding category on Jumia, were the best-selling products during the pandemic, according to the Africa e-commerce study Jumia Africa E-Commerce Index 2021.