E-commerce platform, Jumia, has said that the 2022 edition of its shopping event, the Black Friday Campaign expected to run from November 6 through November 27, is designed to help SMEs, brands and consumers navigate the various economic challenges facing the country.
According to the online shopping platform, the campaign, tagged ‘Beat Sapa’, and which is expected to run between November and December, this year, would enable Nigerian consumers get massive discounts on a wide range of products across different categories from top international and local brands.
Speaking on the campaign, CEO, Jumia Nigeria, Massimiliano Spalazzi, explained that the campaign provides the online platform the opportunity to enrich the shopping experiences of its consumers.
“The Jumia Black Friday campaign is another opportunity for us to enrich the shopping experience of our consumers. With the current economic situation, it is important to ensure that consumers can still shop for their needs at the best prices. This 9th edition is set to provide this, and we are happy to have partnered with the biggest household brands and SMEs. We are encouraging our consumers to take advantage of this campaign and “Beat Sapa” with Jumia, Spalazzi said.
He noted that the annual commercial event, which was introduced into Nigeria for the first time and in Africa in 2014 by Jumia, has largely contributed to the adoption of e-commerce nationwide through massive awareness.
Speaking on the forthcoming annual campaign, the Country General Manager, Beiersdorf Nivea Consumer, Oladele Adewole, expressed: “We are delighted to partner with Jumia for this year’s Black Friday campaign, where our customers can expect the best deals on the quality range of product assortment from the Nivea brand. We are aware of the tough economic conditions, which is why at Nivea, we believe in care beyond skin which means being part of the solution. We want to make self-love and self-care accessible and affordable for all.”
The campaign is expected to feature Treasure Hunt, Brand Days, Daily Check-In, Flash Sales and Jumia Games, where consumers will win exciting prizes and get further discounts on several products.
The management further encouraged consumers to take advantage of the offers during the Black Friday Sale by simply downloading the Jumia App.