The Federal Government has announced plans to launch a nationwide “Buy Nigeria Goods” campaign, an initiative projected to inject about ₦3 trillion into the economy by encouraging citizens to patronise locally made products and reduce the country’s dependence on imports.
According to the Minister of State for Industry, Trade, and Investment, the campaign is anchored on the Nigeria First policy, which seeks to stimulate domestic production, foster industrial growth, and create a shift in consumer behaviour towards supporting homegrown goods. He emphasised that prioritising Nigerian-made products would not only boost local industries but also strengthen small and medium-sized enterprises that are at the heart of job creation and economic resilience.
The campaign will be officially unveiled at the West Africa Industrialisation, Manufacturing & Trade Summit 2025, scheduled to take place in Lagos. The summit will bring together government officials, business leaders, and development partners from across the region to discuss strategies for advancing industrialisation, enhancing access to finance, and integrating technology into business operations.
Stakeholders are expected to explore how regional cooperation can help scale industries and expand market opportunities for MSMEs beyond national borders. The government believes that the Buy Nigeria Goods campaign will serve as both an economic driver and a unifying call to action for businesses and consumers to embrace Nigerian-made products.
The initiative comes at a time when the country faces mounting import bills and seeks to diversify its economy away from overdependence on crude oil revenues. By creating stronger demand for local products, the government hopes to position Nigerian enterprises to compete favourably in regional and global markets, while also building consumer confidence in the quality of homegrown goods.
If implemented effectively, the campaign could serve as a model for other African nations looking to balance trade deficits, stimulate manufacturing, and strengthen their MSME sectors.
