The Small and Medium Enterprises Development Agency of Nigeria (SMEDAN) emphasizes the importance of gender-sensitive policies to empower women-led businesses. Speaking at the Nimbus Aid Project award, Bunmi-Kole Dawodu, Lagos manager at SMEDAN, highlighted the significant role women-led businesses play in driving a country’s economy.
Dawodu emphasized that if women’s participation in the economy equaled that of men, the global gross domestic product (GDP) could increase by up to 26 percent. To further support and advance women-led businesses, Dawodu called for the implementation of gender-sensitive policies and programs in public policies.
He also urged the government to ensure access to finance, resources, and networks, create a conducive business environment that fosters entrepreneurship, and empower women entrepreneurs through training, education, and mentorship.
Wale Adegoke, CEO of Nimbus Media Limited, underscored the challenges businesses face in today’s dynamic environment. He emphasized the importance of the aid project in providing support to women-led businesses, recognizing them as the backbone of the nation.
Adegoke stated, “Their unwavering commitment and sheer determination have allowed them to rise above the most trying circumstances. But they deserve more than just praise for their resilience; they deserve our collective support.” He emphasized the shared responsibility to ensure these businesses not only survive but thrive.
The Nimbus Aid Project provided N40 million in advertising support to around 20 women-led businesses in Nigeria. This initiative aims to enhance their visibility, connect them with new customers, and accelerate their growth.